What We're Reading

A look at what's on our radar — the tools, updates, and ideas shaping modern web design.

web.dev

The Most Effective Ways to Improve Core Web Vitals

Core Web Vitals aren't optional anymore — they're a direct input into how Google ranks your site. This is Google's own playbook for improving them, which means it carries more weight than any third-party guide on the subject. LCP, CLS, INP — if your site scores poorly on these, you're leaving search rankings on the table.

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The Most Effective Ways to Improve Core Web Vitals
Vercel Blog

How v0 Is Building SEO-Optimized Sites by Default

What's interesting here isn't v0 specifically — it's what Vercel is treating as table stakes: SSR, structured metadata, edge caching, and solid Core Web Vitals baked in from the start. This is the baseline every modern website should be built to, and it's why the toolchain matters as much as the design.

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How v0 Is Building SEO-Optimized Sites by Default
Google Search Central

Introducing the Google Trends API (Alpha)

This is a game-changer for anyone who crafts website content strategically. Now, instead of guessing seasonal interest or relying on flaky comparisons, we can tap into five years of stable, scalable search data. That means smarter content planning, keyword targeting, and localized insights—without manually scraping charts.

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Introducing the Google Trends API (Alpha)
Google Search Central

The new Search Console Insights report is here

Search Console just made content insights way less painful. No more flipping between tabs or piecing Google Analytics with GSC — everything's now in one place. It's like having the performance dashboard tailored for smart decisions, not data digging. Ideal for small business owners who want results, not reports.

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The new Search Console Insights report is here
Smashing Magazine

The Psychology of Color in UX and Digital Products

Color isn't just decoration — it's a strategic tool in UX. Designers use color to shape emotions, guide attention, reinforce brand identity, and support usability and accessibility. Consistency in color palettes helps create familiarity and trust across digital experiences.

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The Psychology of Color in UX and Digital Products
Vercel Blog

Introducing: React Best Practices

A decade of hard-won knowledge about building fast, scalable React apps — compiled in one place. Worth bookmarking less as a tutorial and more as a reference to gut-check your own patterns. A lot of the performance problems you see in the wild come down to a handful of the same avoidable mistakes.

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Introducing: React Best Practices